WVU PAWS: Pets Are Worth Saving is a student organization at West Virginia University. One of the organization’s primary goals was to support local animal shelter pets find their Forever Homes.

Every Wednesday, I would share an ‘Adopt Me Wednesday’ post that highlighted animals at local shelters with a brief. The weekly campaign I led directly increased the number of people aware of each shelter. By posting highly-engaging content with an important message, we saw more followers that shared each post.

The work I contributed to the organization was a passion project of mine; connecting individuals with their best friends week after week!