Graves Mountain Farm & Lodges located in Syria, Virginia sees guests from all across the world every day! As the Manager of Marketing & Social Media, I designed and implemented an Instagram Marketing Business Plan.

Before starting, I designed and presented an Instagram Marketing Business Plan to the owners and investors of Graves Mountain. This plan detailed the types of content, strategy, and key audiences we wanted to reach as well as Key Performance Indicators (KPI’s) to be tracked monthly.

Over a 5-month period, the Instagram account has had a significant increase in Engagement, Impressions, Link Taps, Profile Visits, and Followers. This was achieved largely from posting more frequently, sharing Stories and Reels to be saved to Highlights, and interacting with posts our guests have shared when tagging the Graves Mountain account or location.